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07 1st, 2010| 
April 15, 2010. It ‘been a day of about 10 million passengers around the world will never forget. Finally, were established at airports around the world for a week! The second eruption of Icelandic volcanic ash spewn Eyjafjallajökull had several miles into the atmosphere. Now, just over a year later, in June 2011, we see a new threat from Chile Puyehue volcano eruption in the Andes, is now in its second week. Ash has once again thrown off air travel. Face challenges in the storm last ashes : In 2010 there was a high risk of ash clouds destroy the engines. Therefore, the plane was allowed to fly. The lack of reliable information on what constitutes a high or low risk has contributed to delays. Nearly 10 million stranded passengers and goods could be given to clarity. This block traffic costs the air transport industry about 2.2 billion euros. This sudden closure of airspace over much of Europe has led to a global crisis of flights, passengers and goods move in and out of Europe. Mentioned back in 2010, IATA Director General Giovanni Bisignani, director general and relationships in the report that the ashes of the crisis Moodie hit the back of global recovery in the company. Air traffic fell by 7% of the traffic numbers before the crisis. This time in 2011, we are trying to delays in air traffic to and from the North and South America to fly, New Zealand and Australia. It ‘too early to determine whether this could be a new crisis for the airline industry.
The reactions to the events : Now the Chinese word for “crisis”, “wei ji” is. Business and popular political culture, often portrayed as these two characters at a time, I had both danger and opportunity. Not opposing schools of thought in this theory. However, it is possible that each time an appropriate response in turn are better than expected on a particular case, the result. In the midst of clouds of ash that lies before us, the transport industry has been able to see the world a glimmer of hope in them? Would you be able to prepare for future events? In my opinion, there are four areas in which appropriate representations of the air transport and governments could focus.
1 emergency plans. By developing solid contingency plans and action plans, the industry could be better prepared to deal with these situations. Governments, airport and airline management have taken appropriate action and solutions for this crisis could be completed. Emergency plans in a clear and concise, should be planned to normal. These should be tested periodically for effectiveness. The plan could be carried out in a crisis. All parties to respond adequately. These plans, the various transport industries. These industries are rail, bus and maritime transport. These industries could increase in a united front to solve unforeseen situations. Private airlines can operate from smaller airports with less stringent standards could also intervene to help. Operators can also increase sea ferry. However, these efforts should be undertaken as a concerted effort.
2 Reasonable prices. The service industry must maintain reasonable prices for stranded passengers.
When passengers stuck in limbo for a time, there is the possibility of higher prices. Passengers, after all, the obligation to use the services and products. Reasonable prices should be maintained in order to create value for passengers. Sales teams at airports could also its dealers and colleagues in aviation at regular intervals, with the construction of a good relationship with them. Then you can think of no use to take a situation and fleecing passengers stranded. Prices of accommodation and food and drinks also increased when the passengers began to fill hotel rooms. In 2010, some travel agencies and tour operators in Dubai, everything possible to help passengers. They managed to create a pleasant situation. Hans Haensel, senior vice president of the division of a holiday in United Arab Emirates, said that his team of contact with each client to extend the accommodation. He also helped find cheaper accommodation. And members of the house were responsible enough to offer rooms for free. A positive image of the sector in this way could be found, if prices are kept reasonable for all these types of situations.
3 The legislative flexibility. In 2010, urged the airlines more flexible legislation. Under current EU rules, if the flight was made by passengers in European companies inside and outside the EU, right to reimbursement or diverted. In 2010, the European airlines for the safety of their own government. Ryanair boss Michael O’Leary has asked to renew their push for changes in position. He called these rules as “grossly unfair”. This particular legislation of the EU in May 2010 has been changed to better adapt to natural disasters such as storms of ash. These new rules are set to fly the aircraft in dual-density areas with volcanic ash. New rules and help the airlines flexibility to focus on what it does best. The airlines can decide for themselves whether they want to avoid or fly through the ash. Airline rules are not limited government.
4 Hospitality and link services. The connections between entertainment and partnerships among the various services could be improved further. This provides an opportunity to develop the connection between the mark and services for industry and governments. Airlines and airports used various ways to relieve members of the growing number of human beings at the airport. EasyJet said the flight ban he had 50 yards. Paid for more than 15,000 hotel rooms. The positive side of this incident is the positive result. Easyjet can also be seen, was 50 in advertising, because their strategies in hospitals. Passengers wait for the Changi Airport in Singapore were using sleeping bags, blankets, phone cards to call home provided. They also had free use of the shower. Changi Airport Group also offers free guided tours of the city. This was to minimize the burden on the occupants. The governments of various countries could also work hand in hand to deal with future situations. Johor Bahru is the capital of Malaysia, Johor in the south. In 2010, the hotels were filled with stranded passengers from Singapore. This has not been found because of tourist resources and travel agencies in Singapore has succeeded in Johor room can give.
Therefore, if the tourism ministries of the two governments could make an effort to meet these requirements, passengers could be anywhere with the amenities and services available to be redirected. Similarly, could the ministries of tourism in the larger countries to implement and carry out joint activities with other actors. Airline passengers may be available as affordable housing in the district.
In summary, the air traffic management and governments are encouraged to strengthen their plans through the crisis. You must keep your eyes open for opportunities. The airport operator and its partners such as airlines, concessionaires and other operators must closely with local governments. Together we will develop plans to maintain reasonable prices make the region and strengthen the bonds of flexible and robust hospitality services industry. The end result would be a greater benefit and satisfaction of passengers.